Resources

Here below are some books and other resources that we hope can be useful and inspirational to you on your sustainability and stakeholder engagement journey.

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Environmental Employee Engagement (EEE) Roadmap

eee roadmapThe Environmental Employee Engagement Roadmap is a creation of TD Bank, America’s Most Convenient Bank® (TD Bank), Environmental Defense Fund (EDF) Climate Corps, and BrownFlynn, which collaborated on the Roadmap in order to assist organizations—whether corporations, government bodies, or not-for-profit groups—in effectively engaging their employees and members in the environment. This roadmap is based on the engagement methodology, strategies and programs that Brad designed and led while at TD Bank.

EEE is an emerging business trend driven by tangible benefits that companies realize from an engaged workforce—and a growing recognition that sustainability and the environment are powerful topics for engaging employees and customers alike.

This Roadmap seeks to address these challenges by laying out an approach to planning and executing an EEE program to realize its full business and environmental potential. The approach simplifies a complex subject into something manageable that can be implemented within your company. While recognizing that engagement happens at the individual level, the approach focuses on building a comprehensive program that engages a large majority of employees by grouping the workforce into a few segments and walking each through a common but tailored engagement process.

The goal of this Roadmap is to accelerate EEE through adoption of new, and expansion of existing, programs by linking them to business results. Placing EEE at the front and center of the business enables programs to reach and inspire large numbers of employees. As engaged employees rise in their business careers, they will bring an environmental sensibility with them. They will also carry it into their homes, communities, and our society at large. The Roadmap’s approach to engagement, while applied in this document to EEE, is also relevant to companies interested in engaging customers, and to the range of business, government, non-profit, and academic organizations seeking to engage citizens.

Firms of Endearment

firms of endearment

We’re entering an Age of Transcendence, as people increasingly search for higher meaning in their lives, not just more possessions. This is transforming the marketplace, the workplace, the very soul of capitalism. Increasingly, today’s most successful companies are bringing love, joy, authenticity, empathy, and soulfulness into their businesses: they are delivering emotional, experiential, and social value–not just profits.

Today’s best companies get it. They’re generating every form of value that matters: emotional, experiential, social, and financial. And they’re doing it for all their stakeholders. Not because it’s “politically correct”: because it’s the only path to long-term competitive advantage.

Firms of Endearment illuminates this, the most fundamental transformation in capitalism since Adam Smith. It’s not about “corporate social responsibility”: it’s about building companies that can sustain success in a radically new era.

Conscious Capitalism

conscious capitalismIn this book, Whole Foods Market cofounder John Mackey and professor and Conscious Capitalism, Inc. cofounder Raj Sisodia argue for the inherent good of both business and capitalism. Featuring some of today’s best-known companies, they illustrate how these two forces can—and do—work most powerfully to create value for all stakeholders: including customers, employees, suppliers, investors, society, and the environment.

These “Conscious Capitalism” companies include Whole Foods Market, Southwest Airlines, Costco, Google, Patagonia, The Container Store, UPS, and dozens of others. We know them; we buy their products or use their services. Now it’s time to better understand how these organizations use four specific tenets—higher purpose, stakeholder integration, conscious leadership, and conscious culture and management—to build strong businesses and help advance capitalism further toward realizing its highest potential.

As leaders of the Conscious Capitalism movement, Mackey and Sisodia argue that aspiring leaders and business builders need to continue on this path of transformation—for the good of both business and society as a whole.

At once a bold defense and reimagining of capitalism and a blueprint for a new system for doing business grounded in a more evolved ethical consciousness, this book provides a new lens for individuals and companies looking to build a more cooperative, humane, and positive future.

Contagious

contagious-cover-lg

Word of mouth is 10 times as effective as traditional advertising, but why do people talk about and share certain things rather than others? Why do some products catch on, some ideas diffuse, and some online content go viral?

Wharton professor Jonah Berger has spent the last decade answering these questions. In Contagious, Berger reveals the secret science behind word-of-mouth and social transmission. Discover how six basic principles drive all sorts of things to become contagious, from consumer products and policy initiatives to services and ideas within organizations.

Contagious combines groundbreaking research with powerful stories. Learn how a luxury steakhouse found popularity through the lowly cheese-steak, why anti-drug commercials might have actually increased drug use, and why more than 200 million consumers shared a video about one of the seemingly most boring products there is: a blender. If you’ve wondered why certain stories get shared, e-mails get forwarded, or videos go viral, Contagious explains why, and shows how to leverage these concepts to craft contagious content. This book provides a set of specific, actionable techniques for helping information spread—for designing messages, advertisements, and information that people will share. Whether you’re a manager at a big company, a small business owner trying to boost awareness, a politician running for office, or a health official trying to get the word out, Contagious will show you how to make your product or idea catch on

Shakti Leadership

ShaktiLeadership_cvr.inddUnlocking the Source for True Leadership

Too many people, men and women alike, have bought into a notion of leadership that exclusively emphasizes traditionally “masculine” qualities: hierarchical, militaristic, win-at-all-costs. The result has been corruption, environmental degradation, social breakdown, stress, depression, and a host of other serious problems. Nilima Bhat and Raj Sisodia show us a more balanced way, an archetype of leadership that is generative, cooperative, creative, inclusive, and empathetic. While these are traditionally regarded as “feminine” qualities, we all have them. In the Indian yogic tradition they’re symbolized by Shakti, the source that powers all life.

Through exercises and inspirational examples, Bhat and Sisodia show how to access this infinite energy and lead with your whole self. Male or female, leaders who understand and practice Shakti Leadership act from a consciousness of life-giving caring, creativity, and sustainability to achieve self-mastery internally and be of selfless service to the world.